Business Strategy
AI SaaS Business Model & Revenue Architecture Strategy
Designing a scalable business model and revenue architecture for a B2B AI SaaS company preparing for sustainable commercial growth.
View ProjectStrategic Work Library
Selected Strategic Work
A selection of strategic projects, business frameworks and analytical deliverables developed to help founders and growing businesses make better decisions and move forward with clarity.
Portfolio shows what I work on — the problems, deliverables and industries. For a deeper look at how I think through complex challenges, see Case Studies.
Two Strategic Lenses. One Business.
01Business Strategy vs. Growth Strategy
Business strategy defines the direction of the business. Growth strategy determines how that business expands, reaches more customers and creates sustainable momentum.
The question: Where should the business go?
Business Strategy
Focuses on the fundamental direction and structure of a business — the business model, market positioning, competitive advantage and strategic priorities required to build a stronger, more sustainable foundation.
I focus on- Business Model Design
- Strategic Planning
- Market Positioning
- Competitive Strategy
- Strategic Roadmaps
Typical Outcome
A clearer business direction, stronger strategic positioning and a structured roadmap for sustainable growth.
The question: How can the business grow?
Growth Strategy
Focuses on turning strategic direction into measurable expansion — acquiring customers, entering new markets, strengthening go-to-market execution and scaling operations sustainably.
I focus on- Go-to-Market Strategy
- Growth Planning
- Customer Acquisition
- Market Expansion
- Revenue Growth
Typical Outcome
A structured growth engine, clearer market opportunities and an actionable plan for sustainable expansion.
Strategy defines the direction. Growth turns that direction into momentum.
Portfolio Categories
02Six Areas of Strategic Work
Every project is organized under one of six categories — each answering a different business question.
Business Strategy
Business model design, strategic planning, roadmaps and positioning.
2 ProjectsGrowth Strategy
Go-to-market, scaling, expansion and growth opportunities.
2 ProjectsMarket Research
Competitive analysis, market entry and industry insight.
2 ProjectsFundraising & Investor Readiness
Investor readiness, investment narrative and capital strategy.
2 ProjectsFounder & Executive Support
Strategic decision support and founder associate work.
2 ProjectsStrategic Risk Management
Risk assessment, scenario planning and decision frameworks.
2 ProjectsFeatured Work
03Featured Projects
Growth Strategy
B2B SaaS Go-To-Market & Sales Development Strategy
Building a scalable go-to-market strategy and repeatable sales development engine for a growth-stage B2B SaaS company.
View ProjectMarket Research
Market Entry Strategy for Tech Startups — Turkey & MENA
Evaluating regional expansion opportunities through structured market intelligence and commercial feasibility analysis.
View ProjectBrowse All Work
04All Projects
Filter by category to explore the type of strategic work most relevant to you.
01
Business Strategy
AI SaaS Business Model & Revenue Architecture Strategy
Designing a scalable business model and revenue architecture for a B2B AI SaaS company.
View Project 02Business Strategy
PropTech Platform Strategy & Market Positioning
Strengthening market position and differentiation for a growth-stage PropTech platform.
View Project 03Growth Strategy
B2B SaaS Go-To-Market & Sales Development Strategy
Building a scalable go-to-market strategy and repeatable sales development engine.
View Project 04Growth Strategy
E-commerce Growth & Revenue Optimization Strategy
Identifying revenue opportunities and building a scalable growth engine for an expanding e-commerce business.
View Project 05Market Research
Market Entry Strategy for Tech Startups — Turkey & MENA
Evaluating regional expansion opportunities through structured market intelligence and commercial feasibility.
View Project 06Market Research
Competitive Intelligence for SaaS & VC-Backed Startups
Strengthening market positioning and identifying competitive opportunities through structured intelligence.
View Project 07Fundraising & Investor Readiness
Seed / Series A Fundraising Readiness for Tech Startups
Evaluating investor readiness before raising institutional capital.
View Project 08Fundraising & Investor Readiness
Investor Strategy & Capital Raising Roadmap
Structuring a clear capital raising narrative and roadmap for a technology company preparing to approach institutional investors.
View Project 09Founder & Executive Support
Founder Decision-Making & Strategic Prioritization
Building a structured decision-making system to help a founder prioritize with clarity amid competing demands.
View Project 10Founder & Executive Support
Founder Strategy & Execution Operating System
Designing a KPI and execution operating system that keeps strategic priorities on track month over month.
View Project 11Strategic Risk Management
Strategic Risk Assessment & Business Resilience
Auditing a startup's operational, financial and market risk exposure to strengthen resilience ahead of its next growth phase.
View Project 12Strategic Risk Management
Market & Growth Risk Scenario Planning
Stress-testing a market expansion plan against multiple risk scenarios before committing capital and resources.
View ProjectLet's Work Together
05Have a Business Challenge Worth Solving?
If a project like these resonates with a challenge you're facing, I'd be happy to explore how we can work through it together.
Get in Touch
06Have a Similar Challenge?
Tell me a bit about what you're working on — I read every message personally and reply within 1–2 business days.